Glittering Generality 
Politician's big, beautiful, broad claims. They may sound good, but will they really be carried out? 

Terry McAuliffe's claim is that he will put jobs first. He knows that the state of Virginia is having a hard time, and he can speak to those who are having a hard time finding a job- he will put their needs before his own. 

Charlie Christ, Democrat from Florida, claims in his add that he will provide leadership, that he will protect unborn children, he is fair,and that he will protect children and marriage. He says that he will do his part to defend the values of Floridians.